How Drone Aerial Footage is Changing the Travel Industry
Long gone are the days of static, stock images in the travel industry. Potential customers no longer want to see a handful of photos of a hotel or a tourist destination; they want video. Drone aerial footage is changing the travel industry in truly exciting ways. How? Let’s take a look.
Put yourself in the shoes of a potential customer. You’re spending your lunchtime at work daydreaming of holidays, searching for your next adventure. As you browse through the resorts and hotels, you become to feel uninspired. The pictures look great, but they’re all missing something. You can’t get a really good feel of the area, so you close down the browser and spend the rest of your lunchtime scrolling through Facebook instead. A viral video pops up of the most incredible looking resort, showing the nearby beaches and the way the palm trees move in the breeze. You’re sold, it’s booked. Video marketing has become huge in the travel industry for this very reason. There’s nothing better than being able to see a hotel, resort or tourist destination in action. You can picture being on that beach or skiing down that slope, without needing too much imagination. Video marketing is booming, and it’s only going to get bigger for the travel industry.
Engage Your Customers
Using drone aerial footage in marketing is perfect for the travel industry. As mentioned, it’s an amazing way to show people what your resort or business really looks like. Swooping cinematic shots and in-action clips will truly engage your customers. They’ll be picturing themselves as that person on that sun lounger or swimming in that pool. Sharing a dazzling video on social media is also far more likely to get you noticed than a handful of posed photos. Before you know it, people will be tagging their friends, and your footage could be going viral. A third of all online activity is spent watching videos and 90% of users say that product videos are helpful in the decision process. If you can excite your customers using drone footage, then you could see a huge increase in engagement.
One of the reasons many travel companies avoid aerial footage is because of the cost. Hiring a helicopter for the day is one marketing cost not everyone can afford. The best thing about drone aerial footage is that it is far more cost-effective. You’re not hiring a helicopter, a pilot and a cameraman for the day. Instead, you’re paying for the expense of a drone and its operator. This opens up aerial footage to more and more travel companies, which is why there has been such an increase in video marketing in the industry.
Drone aerial footage is becoming increasingly popular in the tourism industry, and for good reason too! If you want to excite and engage potential customers, this is certainly the way forward. Show your hotel, resort or landmark in a different light and watch the way just one short video could change your business for the better.